U.S. College Acceptance Profiles

Annie R

Age 16

Program

12 Months
100 Hours College Counseling

Accepted into

Northwestern University

College Counseling for Business Administration

Context

Annie reached out to us for help in expanding Food Flip and refining CircleShare. We assisted her in app design, website development, and partnership strategies. As a result, Food Flip now partners with various retailers, donating food to 38 orphanages, and is rapidly growing.

Our Approach

Guided Annie in securing key retail partnerships for Food Flip, significantly boosting regular food donations to orphanages in Indonesia.

Helped design and launch Food Flip’s new website, making it easier for volunteers to sign up and partners to engage with the project.

Advised Annie on expanding Food Flip’s donation offerings, beginning with 9500 Vitamin C tablets, setting the stage for future product diversification.

Outcome

Procured

4

Retail Partners

More Than

$35,000 USD

Donted

More Than

20,000+

Pieces of Bread Donated

Project

Foodflip is a non-profit organization based in Jakarta, Indonesia. By reducing food waste and facilitating redistribution, they aim to address the United Nation's 2nd Sustainable Development Goal, Zero Hunger.

Ascend Now Tutors

Gwen

Passion Project Coach

BA in Law from LSE; Commercial Analyst and Founder of LSE Amicus Society

Navjeev

Entrepreneurship Coach

Oxford Grad, Public Policy Manager at Meta, Ex-Enterprise Singapore.

Personalized Ascend Now Team

Mohseena

Performance Coach
IB DP Facilitator for English Language and Literature (SL/HL) & CAS Coordinator

Michel

College Counselor
Psych Lecturer Coventry University; NYU, UCL, Imperial, Oxford student acceptances.

Milly

Academic Advisor
Expert academic advisor with exceptional customer service and management.

College Profile

Accepted

*Applied Early Decision

Academic Transcript

SubjectGrade 11Grade 12

Common App Essay

Growing up, I have come to learn that we are limited by what society tells us is and isn’t possible. However, if we hold onto a bit of our child-like imagination, things that were once meaningless or even served as adversities, open a world of possibilities.

“Wow, that’s really cool. What is it?”

Arief’s eyes lit up, transfixed by the elastic hair tie loosely clung around my wrist. I slipped it off easily, as most of its stretch was gone. I handed it to him; he blurted out ecstatically.

“Thank you for this bracelet!”

Bracelet? I took a moment to relinquish my own constructs and grasp his perspective. This trivial object which I never noticed, completely captured this boy’s imagination. The awe it inspired superseded his desire for the rice cakes and chocolate milk my friends and I brought to his orphanage, Murni Jaya in the outskirts of Jakarta. I long stamped “hair tie” on that object. Yet to Arief, it was a thing of possibilities.

If held just right, it was a slingshot that catapulted over the other children, then landed before his friend. Later, it was an accessory adorning his wrist, which he touted for all to see. He gleefully reveled in pure imagination. Was it because he was a child? His interaction with this object was unfettered by the pragmatic constraints that tend to bind, maybe blind, adults in “the real world,” and prevented him from questioning what was and wasn’t possible. Wouldn’t it be extraordinary to abide in a world of endless possibilities?

A year into the pandemic, I was in Bali when I received word that the fabric supplier in Klaten, who sourced the materials used to create tote bags for my sustainable fashion business, went bankrupt and shut down. I felt an amalgamation of sadness, my orders weren’t sufficient to sustain their business through the pandemic, alarm, my product release date continued creeping closer, and fear of failure, my friends were counting on me. I only had half of the fabric needed.

In search of the other half, I set out for Jerokapal, a rural village in Klungkung Regency known for its artisans. I arrived to find it stricken by the pandemic. Shops stood hauntingly abandoned. The streets were dotted with street painters, desperately jockeying to sell their volcanic stone paintings.

Just then, I was greeted by Ibu (Madam) Wayan Astiti, the owner of a small fabric shop. Her warm smile was tainted by sadness. She explained that customers had been scarce for the past year. I scanned her shop for white fabric, but the textiles she wove didn’t seem right for my totes. In the eerily quiet atmosphere, I noticed three women working their weaving machines. Strewn around them were the disassembled remains of previously used equipment, covered in plastic sheets.

“Sorry, it’s so empty. We had 35 machines before. Now we only have ten,” Ibu explained.

“And the women who used to work on them?”

She just nodded, “I didn’t have a choice.”

We stood in silence with an unspoken understanding of the devastating impact of the pandemic. Then, she pulled open her storage room doors and I was met with the damp smell of mold and a wave of despair. The shelves of radiant colors and patterned fabric were muted by a blanket of dust. Almost instantly, Ibu and I noticed holes in some of the fabrics. “Sorry.” It seemed rats had gnawed through. I understood her loss– the process to make one fabric took a few weeks and 11 tedious steps. Apologies were unnecessary. I knew I had to help. Ibu offered to make plain white fabrics. Instead, I requested whatever she had in stock.

“I need 50 meters.”

I arrived in Jerokapal with a set intention, but this moment inspired a new vision– reversible tote bags. I would use the previously purchased plain white fabrics on the outside, and Ibu’s vibrant traditional Indonesian patterns on the inside. Later, my friends argued that our customers would find the Indonesian textiles, “too ethnic.” I did not care. There was hidden value in these handmade fabrics. I was eager to introduce the trendy, yet traditional, totes to Jakarta’s online fashion market. Sales of the reversible totes exceeded our initial projections, reaching 24 million Rupiah. The proceeds were donated to local tailors who sewed the bags and Ibu Astiti.

Amidst the notorious rise of fast fashion and the stagnation fueled by the pandemic, I built a business that turned unused fabrics and old unwanted clothes into income streams for local tailors and weavers who repurposed them. When I remember Arief, the young boy in the orphanage, I like to think that in some ways I remain like him. Perhaps, I still hold onto my own child-like imagination, yearning to find the hidden value in things, and eager to become immersed in a world of possibilities– a world where everyone wins.

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Activities

Our Reworked World (Grade 10-11)

Co-Founder, Head of Business Development
Founded a service club in school and grew to 40 members. Helped 100+ local weavers improve their sales by 35% through product design and upcycling.

For Your Closet

Co-Founder, Instagram @4urclosetid
Started a pre-loved slow fashion store on Instagram. Through SEO and Ad-campaigns, I achieved 3206 followers, 324 units sold and revenue of 5200 USD.

DECA

Co-President
Delivered over 20 lectures on UI/UX, lean management and financial modeling to 40+ juniors and sophomores. Organized a school-wide pitch competition.

LifeFlip

President
Led a food redistribution program with 7 retailers, 46 orphanages, and 2300 kids. Donations of 35000 USD (126,000 bread pieces and 700 kg of fruit).

IASAS

Film Delegate
Art Director, Actor and Editor of the IASAS nominated film “One Wish”. Represented my school as a delegate in the international conference in Manila.

Babson Entreprenerial Thought and Action

Participant
Completed 120+ hour college-level entrepreneurship course. Achieved Runner Up out of 20 teams in the final venture competition with a 99.04% grade.

LBW, Wharton Upenn

Participant
Attended the competitive LBW program at Wharton, University of Pennsylvania and executed a capstone project in business model analysis and consulting.

Pioneer Research Paper

Author
Articulated my experiences as a fashion entrepreneur and ran primary research to publish an article in Thrive Global on sustainable fashion practices.

National Honor Society

Member
Mentored 3 students for 1 year in AP Psychology, AP Economics and deployed various learning strategies to help improve their grades by 30% on average.

Basketball JV

Player
Starting point guard for the junior varsity basketball team; JIS Dragons. Played in tournaments across Asia and led the team in assists in all matches.
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